modu is giving people the ability to carry different phones for different situations. Next season, they'll be different in form, material and color. "These first jackets are in colors like metallic ruby and amethyst, following current trends. "The jacket designs are more trendy because with modu, you aren't tied to one phone for years," said Edson. For these products, Lunar extended the symbol of the modu into products that are designed to appeal to the edgy young and hip market. Lunar designed some of the first fashionable jackets announced in conjunction with February's Mobile World Congress in Barcelona, Spain: a set of music jackets and an entertainment jacket. The presence of this unique footprint on modu's companion devices creates a brand signature for modu. the simple form and domino dot pattern are still recognizable from a distance."īecause modu is designed to key into a variety of other hardware, Lunar's design also incorporates a unique footprint - a yin-yang shape that is echoed in every modu jacket and mate. "The phone is crafted from super durable stainless steel, and visually it has what we call 'thumbnail equity,' i.e. Rather than just design a shrunken mobile phone, we wanted to create a memorable and jewel-like symbol for modu," said John Edson, Lunar Design president. "The modu is the core component of an ecosystem. In giving shape to modu's vision, Lunar's challenge was to create a design that expresses modu's differences. The results of Lunar's creativity are a familiar part of the visual landscape of personal technology. Having previously created designs for leading innovators, such as Apple, SanDisk, Hewlett Packard and Oral B, Lunar's creativity has made key contributions to these companies' successes. modu's modular phone ecosystem offers boundless possibilities in a simple and affordable way. The modu is a tiny and sophisticated mobile phone that can be slipped into a wide variety of modu jackets - stylishly designed phone enclosures that enable users to create a new look or design and provide added functionality - and modu mates -modu enabled consumer electronics devices. modu partnered with Lunar to lead the design of the world's first modular mobile phone. Lunar Design announces its collaboration with the latest innovator in the mobile phone industry, modu.
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